We take a highly collaborative approach with our clients. Because this is how we achieve higher levels of performance. We view our clients as partners and co-learners in shared journey.

We believe in the power of creative processes and “serious play”: We think the best insights happen when we’re energized and feeling creative, when we’re having fun and in state of flow.  So wherever it makes sense, we include moments of “serious play,” which also counterbalances the more challenging aspects of futures thinking. By “serious play” we don’t mean superficial exercises but established techniques used by leading innovation experts, designers and creatives. In fact, as a principle, we believe there is much to learn from artists, many of who are expert and creative performers in rapidly uncertain contexts.

We take a whole system approach: Successful insights into the strategic landscape happen when we widen our lens and situate ourselves in the whole system in which we live. This helps us “get of the box” in a more rigorous way, enabling us to better sense of our emerging future and understand the systems dynamics, especially since the vectors of change almost always come from the “outside-in” (and why we’re often surprised by them). A key principle in our work is to hold this systemic perspective and encourage our clients to do the same.